Company History
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Cesar noticed that usually the same people attended most Latino community events. He realized there was a need to help inform the Latino Bay Area community as a whole (especially recent college graduates willing to participate in community activities) of events and community resources. Also, there are many community organizations that provide similar services which struggle for volunteers and resources - it seems logical that joining forces would be more economical and effective!

Cesar's simple philosophy and purpose is to promote unity, education, leadership, and eliminate exclusivity within our community - invite everyone to get involved, join forces and work together! If more people became aware of events and opportunities to get involved in community activities, especially mentoring of our youth; our community would naturally grow stronger and more united, and the high school and college graduation rates would increase too.

By 1997, Cesar found his hobby and idea gaining a substantial following throughout the Bay Area Latino community. Cesar distributed by email a comprehensive list of Bay Area Latino cultural, education, and career events, and a list of community resources (predominantly organizations serving the Bay Area Latino community). Also, the Latino online community requesting the Calendar of Events had grown to more than 1000 subscribers.

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