Company History
Page 3 of 3

By late1998, Cesar began to fine tune his concept of keeping the Latino community informed. Realizing the potential to better serve the Latino community and helping other businesses, he decided to follow his dream of becoming an entrepreneur by transforming his hobby into a full-time business. Throughout 1999, Cesar formed a substantial partnership with key organizations and businesses throughout California and muybueno.net was formed with the help of his friend Rhéal Paquette.

Cesar realized people needed to connect not only online but also in person. He borrowed the concept of First Fridays from the African-American community, and organized monthly Latino Professional Socials in San Jose. Eventually, he also hosted similar socials in San Francisco and Berkeley.

Over the course of 1999, MuyBueno has surfaced as a true online and real community of Latino professionals throughout the Bay Area.

On January 20th, 2000, we hosted our redesigned website launch at the Tech Museum of Innovation in San Jose. Over 500 people attended and muybueno.net received extensive media coverage (radio, publications, newspapers, and television).

By 2004, we expanded our horizons and changed our focus to reach out to the community at large. We purchased the domain infobayarea.com and have brought together very diverse crowds at our monthly mixers.

MuyBueno.net has successfully positioned itself with thousands of online subscribers, extensive media coverage, a series of online services, a resource center for the community, and a virtual and real gathering site for Latino professionals, students, and the community at large.

Learn more about our founder, Cesar Plata