Baby
Boomer & Senior Marketing Seminar
Fri. March 26, 2010, 9am-4pm
San Jose
3590 North First Street San Jose, CA 95134
Attend this full-day seminar and learn how to market your product or service
to Baby Boomers and Seniors. Attract clients and get referrals using powerful
and effective online communication tools.
• Social Media and Communication for
Business - Learn how to create inbound marketing... attract clients and brand
yourself.
• How to utilize Facebook, LinkedIn, and Twitter - each one in their
own special way to find new clients...and for potential clients to find you!
• How to connect
with Baby Boomers and Seniors online....they are online and you may be missing
a great opportunity to quickly and easily build your business.
• Blogs - should
you use or not? ...are they worth your time or are other options better? - if
so which?
• Yelp - how to use to create awareness and attract new business - learn
key do's and don'ts.
• A body motion (nonverbal) technique that creates trust and
confidence and value in the minds of your audience.
• Discover the power and effectiveness
of subconscious communication.
• Two dangerous words to avoid - these impact your
confidence and the confidence in your message.
• Discover how to quickly create
trust, rapport, and confidence - online and off-line. And much more!
Contact:
Mike Aguilera 408 972-1985, Mike@MikeAguilera.com, Seminar
info and registration: www.MikeAguilera.com/marketing.htm
SAVE THE DATE!
Baby Boomer Senior Expo 2010
Sat. June 5, 2010, 11am-4pm
Santa Clara
Santa Clara Convention Center
5001 Great America Pkwy, Santa Clara, CA 95054
New Era Seniors Lifestyle Show
Information for Baby Boomers and beyond
FREE Admission & Parking. An opportunity for baby boomers, seniors, family
of seniors and caregivers to meet experts. www.BoomerSeniorShow.com
Boomers and Seniors are the largest group
looking for business opportunities - for additional income, career change or
to come out of retirement and do something more with their life.
A little more about Baby Boomers…
77 million Americans who were 50 or older as of 2007 controlled 67% of the country's
wealth. This group has $2.3 trillion in disposable income.
Boomers are approximately 77.4 million strong. Every 8 seconds, another Boomer
turns 50.... 10,000 - 50 year olds are being created daily! Boomers can expect
to live longer than any previous generation and the opportunity for services
and products that will meet their future needs becomes apparent. Boomers are
in a position to pay for such products and services. This group has money to
spend. 50+ years old earn about $2 trillion annually and represent 50% of all
discretionary spending.
• Boomers spend over $2.1 trillion a year of this
unprecedented wealth on consumer goods and services.
• $79 billion on home improvements last year alone.
• They have $28 trillion in assets and control 67% of the nation's
wealth.
• Is the most affluent consumer group that exists.
• Account for over 40% of total consumer demand.
• Average $24,000 in annual disposable income.
• Control over 48% of all discretionary purchases that occur.
• Own over 80% of all money in savings accounts.
• Own 79% of America's financial assets.
• Spend almost $2 Trillion on goods & services each year.
• Own 62% of all large Wall Street investment accounts.
• Visit malls more often than any other age group.
• Dine out 4-5 times per week.
• 74% use the Internet to find health information.
• 78% make online purchases.
• Boomers represent 50% of car purchases
• 74% of all prescription drug purchases.
• Over 70% are willing to try new brands.
• Spend over $29 Billion yearly on grandchildren's gifts.
• Women over 50 spend $21 Billion on clothes annually.
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